New Name Announced for Brewers Ballpark
The new ballpark name will be called American Family Field in an announcement yesterday from American Family Insurance. The new name will take effect January 1, 2021. According to Jack Salzwedel, American Family chair and chief executive officer, “The name is short, simple and sweet with its alliteration of ‘family’ and ‘field’. The words ‘American Family’ capture our brand and reflect the family-orientated atmosphere that our research showed fans clearly value in the ballpark.”
The report goes on to mention that In addition to the renaming of the ballpark in Milwaukee, American Family also acquired naming rights to the Brewers spring training complex in Maryvale, Arizona. The complex, which completed an extensive renovation last year, is being renamed American Family Fields of Phoenix.
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Photo credit: Visit Milwaukee
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