This is a great article about experiential marketing and how it can truly change a message or an event for your attendees. According to The Bizzabo Blog " Experiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way. It’s also known as engagement marketing, live marketing or participation marketing, and is often lumped into event marketing—even if it’s a far-cry away from traditional conferences". I personally like numbers: 3, 14, 15 and 19. What are your favorites? Read the article here
something to think about...
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