Naming Rights for the Bucks Arena Announced

According to the Milwaukee Business Journal, Fiserv has purchased the naming rights to the new Bucks Arena.  The building will be called Fiserv Forum which opens August 26, 2018. “We are excited to partner with the Milwaukee Bucks to create an unprecedented opportunity to elevate our brand as one of the world’s leading providers of financial technology and payment services,” said Jeff Yabuki, president and CEO of Fiserv. “We also expect this arrangement to further differentiate our brand in support of our purpose of delivering value and excellence to our clients every day.”  Financial details of the 25 year agreement were not disclosed.  You can read the entire article here.