Milwaukee's Beer Tourism

Yes, you read that correctly, beer tourism is on the rise in Milwaukee attributed to the craft breweries in the city.  According to a recent article in Milwaukee Magazine, Andy Gehl from Third Space Brewing is quoted as saying, “Milwaukee is absolutely underrated nationally and even regionally as a beer destination,” said Gehl. “The craft drinkers in Milwaukee know that it is quickly becoming an amazing place for craft beer, but the development of our craft scene has happened so recently and so quickly that people who haven’t been paying close attention to it have no idea the wealth of craft beer riches we now have in this town. Everyone outside of Milwaukee knows of our beer history, but they don’t know that we are in the middle of a craft beer renaissance as well.”

Visit Milwaukee also provided some interesting statistics from Longwoods International, a leading travel and tourism research firm to back that up.    The research shows that breweries were among the top five activities by travelers on overnight trips to Milwaukee. Among day trips and overnights combined, breweries ranked as the top reason to visit. Approximately 11 percent of total overnight trips are due to beer tourism, compared to the national average of 5 percent.
You can read the entire article about Milwaukee's beer tourism here.