Planning a meeting is hard work and trying to plan the entertainment is even more difficult, you need to find something that appeals to all age groups. According to a recent article in The Bizzabo Blog, listed below are four tips for planning a corporate event and then a link to 20+ ideas. A Destination Management Company can help facilitate these ideas and more.
1. Focus on creating an immersive experiences
We live in a world where experiences are valued more than ever before. It’s not shock that experiential marketing is booming think about escape rooms, pop-ups and more popping up everywhere. A recent study found 72 percent of millennials prefer to spend more money on experiences than on material things. People want to feel a part of the experience so why not take that knowledge and leverage it into your event entertainment? Not only will it make your event more buzz-worthy, but you will be adding value that your attendees will appreciate.
2. Keep an eye on the budget
Entertainment can be expensive. Always create an event budget prior to booking any entertainment. Be sure you know the costs of the entertainers and any supporting elements they may need. For example, an aerial artist might also need a structure they can perform from, lighting so the crowd can see them, and speakers so the crowd can hear the music. A live band may need a stage, lighting and sound as well. The additional supporting elements are not always provided by the entertainer so always check what is included while booking your event entertainment. Always think about the entire picture when hiring entertainment to avoid any surprises to your budget!
3. Stick to your event goals
With entertainment it is easy to get carried away with the latest trends for the sake of being trendy—but that doesn’t mean it’s necessarily a good idea. Always think about your event goals. Why are you having the event in the first place? Everything you do from food to entertainment should support your overarching event goals. Just because an entertainment idea sounds cool doesn’t mean it will fit into your events overall concept.
4. Remember your audience
When planning your event’s entertainment you need to really think about the audience. Find out what they are doing before the entertainment is scheduled, and what the demographics are like. Sending out pre-event surveys and mining your event software for analytics from previous events is a great way to figure out what your attendees want.
If your attendees will be spending the entire day sitting in breakout sessions, having them sit down and watch a performance for an hour is likely the last thing they will want to do. In this case, something more interactive that allows them to move around will probably be more successful.
Did your attendees just spend the day training in the latest fitness techniques? In this case, they might want to just sit down and enjoy a show! If you keep in mind what the attendee has on their schedule before and after your entertainment you have a much better chance of making it a smashing success.
something to think about...
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