Designing a Multigenerational Event Experience

Trade Show News Network recently featured an article that speaks to many in the events industry:   a meeting professional, hotelier or service professional like a DMC.   The article features opportunities to deliver an experience that hits across all generations.   The article quoted some interested statistics:  
*The average millennial has 7-8 connected devices.
*Gen Z makes up 26% of the market and by 2020, 40% will be consumers.   They also have an eight second attention span which is predicted to go down to four seconds. 
*Millennial's prefer technology and social media while Gen Z expect their environment to deliver a 'wow' experience.  
As a meeting professional planning events or meetings with multi-generations, you have to offer different learning styles to each generation to stay relevant.   The article provided several ways to make this happen while engaging everyone and delivering a 'wow' experience for your attendees.    
DMC's are delivering unique experiences in their cities by engaging attendees at all levels and delivering that 'wow' factor at a unique off-site venue or by creating an engaging social event, something that attendees will post about on their social media accounts.   
Whether it is in a meeting setting or at an evening social event, everyone needs to understand how to deliver a great experience to all generations.  You can read the entire article here.