Trade Show News Network recently featured an article that speaks to many in the events industry: a meeting professional, hotelier or service professional like a DMC. The article features opportunities to deliver an experience that hits across all generations. The article quoted some interested statistics:
*The average millennial has 7-8 connected devices.
*Gen Z makes up 26% of the market and by 2020, 40% will be consumers. They also have an eight second attention span which is predicted to go down to four seconds.
*Millennial's prefer technology and social media while Gen Z expect their environment to deliver a 'wow' experience.
As a meeting professional planning events or meetings with multi-generations, you have to offer different learning styles to each generation to stay relevant. The article provided several ways to make this happen while engaging everyone and delivering a 'wow' experience for your attendees.
DMC's are delivering unique experiences in their cities by engaging attendees at all levels and delivering that 'wow' factor at a unique off-site venue or by creating an engaging social event, something that attendees will post about on their social media accounts.
Whether it is in a meeting setting or at an evening social event, everyone needs to understand how to deliver a great experience to all generations. You can read the entire article here.
something to think about...
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