Marriott International and PCMA worked with innovation expert Kate Fairweather of New York–based Fahrenheit 212 and strategy consultant Amy Blackman of L.A.-based Fruition, who researched the latest global macrotrends and applied them to the business events industry. The results were revealed Jan. 7 during a joint press conference, “PCMA and Marriott on the Future of Events.” while at Convening Leaders in Pittsburgh. The top 5 big picture influencers are:
1. Emotional Intelligence
2. Orchestrated serendipity
3. Multimodel design
4. Bigger than oneself
5. Clear sense of place
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