A recent article in PCMA discusses how music plays an important factor for a meeting or an event. According to Andy Sharpe, CEO of SongDivision, "Music creates emotional connections and it creates memories". As an event organizer, you need to make sure you have the licensing for your music and you are paying the appropriate parties. The article provides three key reasons for licensing music at your next event and how to pay for the music. A link to the article can be found here.
something to think about...
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