According to a recent article published in Meetings Imagined and from a recent white paper released by the International Association of Exhibitions and Events, three trends will define how successful your event will be. They are:
1. Wireless devices and mobile computing will be extremely important. How you adopt that technology will be very important to your event in the future.
2. Creating an experience for attendees. Using social media to promote that event or experience will prove helpful in generating buzz for the event.
3. Focus on year-round activities that can generate social media buzz and interest with your attendees.
You can read the entire article here.
something to think about...
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